It was a privilege to be on Sky News this morning with Kay Burley talking about the formula crisis and the impact it's having on families.
We've seen a 92% increase in families coming to us for help with formula this year. We've had to ration the number of boxes we give each family to try and reach as many families as we can. The situation is dire and it is getting worse. Parents are skipping meals to buy formula or watering it down to make it stretch. We are failing an entire generation of babies.
Fed is Best Appeal
Today, we are launching our Fed is Best Appeal. We're asking for as many people as possible to commit to a £14.50 monthly donation to fund a box of formula for a family in need.
You can set up your monthly donation here:
With your help, we can ensure we can support every baby with the nutrition they need to grow, develop and thrive.